Food waste project

In 2021, we created our version of Beauty and the Beast – a project to educate society about non-standard-shaped vegetables. Recognized at the ADC’21 Advertising Festival, this initiative also helped save over 100 tons of food in a year, which could have resulted in almost 200 tons of carbon emissions released into the atmosphere. We sell all shapes of vegetables at supermarkets and also use them to make juice. Plus, we donate surplus food to various non-profits and volunteer organizations.